Case Study
Digital Transformation of ChildCare Centres
St. Jude India ChildCare Centres
Healthcare / Non-Profit
Introduction
Brewcode proudly partnered with St. Jude India ChildCare Centres to drive their digital transformation by transitioning their .Net website to WordPress. Our team integrated the CCAvenue payment gateway to streamline donations, implemented SEO optimizations to boost online visibility, and developed a custom backup system to ensure data integrity. This project underscores Brewcode's commitment to leveraging technology for impactful social change.
The Challenge
St. Jude India ChildCare Centres faced significant challenges with their existing .Net website, including limited scalability, a cumbersome donation process, and inadequate online visibility. Additionally, the lack of integrated SEO features and an unreliable backup system hampered their ability to attract and retain donors.
Business Goals:
Enhance digital infrastructure to support their mission more effectively- Transition to a scalable and user-friendly WordPress platform
- Integrate seamless CCAvenue payment gateway for donations
- Implement robust SEO strategies to improve online visibility
Problem Statement
St. Jude India ChildCare Centres faced significant challenges with their existing .Net website, including limited scalability, a cumbersome donation process, and inadequate online visibility. Additionally, the lack of integrated SEO features and an unreliable backup system hampered their ability to attract and retain donors. In the broader market, many NGOs struggle with outdated websites that impede effective fundraising and outreach.
Business Goal
Transform digital infrastructure to:
- Enhance digital infrastructure to support their mission more effectively
- Transition to a scalable and user-friendly WordPress platform
- Integrate seamless CCAvenue payment gateway for donations
- Implement robust SEO strategies to improve online visibility
Target Audience
Potential Donors
Individuals and organizations looking to contribute to a worthy cause, seeking a seamless and secure online donation experience.
Existing Donors
Current supporters who require a reliable and user-friendly platform to continue their contributions and stay informed.
Volunteers and Supporters
People interested in volunteering opportunities and updates about the organization.
Healthcare and Childcare Professionals
Professionals seeking collaboration opportunities and insights into the organization's work.
General Public
Individuals interested in learning more about St. Jude India ChildCare Centres' mission and achievements.
Gaps Identified
Limited Scalability
Existing .Net platform lacked scalability and was difficult to update.
Poor SEO Performance
Lack of integrated SEO features resulted in low search engine rankings.
Data Security Risks
Absence of a reliable backup system risked data loss and compromised security.
Limited Engagement
Website lacked interactive features to keep donors informed and attract new supporters.
Cumbersome Donation Process
The donation system was not user-friendly, potentially leading to lost contributions.
Design Thinking Process
Key Features
- Our Approach
- Impact
- Way To Support Us
- About Us
Our Approach
We provide holistic support to children with cancer and their families, while empowering survivors to rebuild their lives with hope and confidence.
Technologies Used
Frontend
Backend
Database
Hosting
Outcome
Enhanced Scalability
WordPress platform provides better scalability and easier content management.
Streamlined Donations
CCAvenue integration resulted in smoother donation process and increased contributions.
Improved Online Visibility
SEO optimizations significantly boosted search engine rankings and website traffic.
Data Security
Custom backup system ensures data integrity and reduces risk of data loss.
Better User Experience
Modern, responsive design improved user engagement and donor retention.
Increased Outreach
Enhanced digital presence expanded the organization's reach and impact.
Overview
St. Jude India ChildCare Centres digital transformation demonstrates how modern web technologies can amplify social impact. The migration from .Net to WordPress, combined with secure payment integration and comprehensive SEO strategies, created a robust platform that better serves donors, volunteers, and the communities they support.
